Every product has its origins in an idea. Since ideas have no value in themselves but gain in throughout the process of turning them into reality, we've started to create something extraordinary. But let's start slowly.

The journey began in 2011 with the first prototype of our sailing rope bracelet – which has made a name for itself on the German market. Under the brand "Fischers Fritze", bracelets made of sailing rope and stainless steel clasps have been established for 10 years now. We draw on the experience and expertise that this brand has given us and use it to move forward. While perfecting one product, we've never lost the drive to create something new.

When the decision was made in 2016 to apply for a patent to secure an unprecedented clasp, a torque occured. Unfortunately, the idea remained on paper for another four years.

Sometimes ideas need to grow and the right moment to be seeded. So one evening in 2020, perhaps inspired by the enjoyment of one or two beers, the decision was made to revisit the patent and create a special companion for your wrist. The best bracelet we have ever made.

In the initial stages of development, with the most important criteria defined, we intended to launch it on the market after a year – but things turned out differently.

Our focus never centers on a quick fix but on quality and passion – resulting in a product that truly reflects who we are. As we delved deeper into the development process, it became increasingly clear that we wanted more than originally planned. We were inspired by our own vision and lost track of time.

During the actual implementation, another two years passed, a period in which no detail was overlooked. We set ourselves the goal of creating a holistic experience that cannot be replicated over time – it's the experience and the feeling that remain unique. We have distilled this experience into a product that brings us great pleasure, and we want to share this joy with you. Day by day, on your wrist