We use the following cookies and other third-party technologies on our website. Unless otherwise stated for the individual technologies, this is based on your consent in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR. After the purpose ceases to exist and the end of the use of the respective
Using technology, the data collected in this context will be deleted. You can revoke your consent at any time with future effect. Further information about your revocation options can be found in the section “Cookies and other technologies”. Further information, including the basis of our cooperation with each provider, can be found under the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please contact us using the contact option described in this data protection declaration.
7.1 Use of Adobe services
We use the technologies presented below from Adobe Systems, Software Ireland Limited, Ireland, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland (“Adobe”). The information automatically collected by Adobe technologies about your use of our website is usually transmitted to a server at Adobe, Inc., 345 Park Avenue San Jose, CA 95110-2704, USA and stored there. If your IP address is collected via Adobe technologies, it will be shortened or completely replaced by a generic IP address by activating the appropriate settings before it is stored on Adobe's servers.
Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection: USA.
The adequacy decision for the USA applies as the basis for the transfer to third countries, provided the respective service provider is certified. A certification is available.
Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision from the European Commission for these countries. Our cooperation with you is based on standard data protection clauses from the European Commission.
Adobe Fonts
In order to uniformly display the content on our website, data (IP address, time of visit, Device and browser information) is collected, transmitted to Adobe and then processed by Adobe. We have no influence on this subsequent data processing. The data processing takes place on the basis of an agreement between us
Responsible in accordance with Art. 26 GDPR.
7.2 Use of Google services
We use the technologies presented below from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google technologies about your use of our website is usually transmitted to a server at Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA and stored there. Unless otherwise stated for the individual technologies, data processing is carried out on the basis of an agreement between those jointly responsible for the respective technology in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in
Google's data protection information.
Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has decided by decision to provide an adequate level of data protection.
Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision from the European Commission for these countries. Our cooperation with you is based on standard data protection clauses from the European Commission.
Google Analytics
For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website), from which usage profiles are created using pseudonyms. Cookies can be used. If you visit our website from the EU, your IP address will be stored on a server located in the EU to derive location data and will then be deleted immediately before the traffic is forwarded to other Google servers for processing. The data processing takes place on the basis of an agreement on order processing by Google.
For the purpose of optimized marketing of our website, we have activated the
data sharing settings for “Google products and services”. This allows Google to access the data collected and processed by Google Analytics and then use it to improve Google services. The data release to Google as part of these data release settings is based on an additional agreement between those responsible. We have no influence on subsequent data processing by Google.
Google AdsFor advertising purposes in the Google search results and on third-party websites, the so-called Google
remarketing cookie is set when you visit our website, which is automatically generated by the collection and processing of data (IP address, time of visit, device and browser information and information about your use of our website) and enables interest-based advertising using a pseudonymous CookieID and based on the pages you visit. Data processing beyond this only takes place if you have activated the “personalized advertising” setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.
For website analysis and event tracking, we use Google Ads
Conversion Tracking to measure your subsequent usage behavior if you came to our website via a Google Ads advertisement. For this purpose, cookies can be used and data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or registering for a newsletter) can be collected, from which pseudonyms are used Usage profiles are created.
If you
do not give us your consent to use Google Ads in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR, no cookies will be stored or read on your device. The data processing described in the previous paragraphs does not take place. In order to close gaps in web analytics through behavior and conversion modeling, pings with data (user agent, information about your consent behavior, screen resolution, IP address, page URL, information about ad clicks in URL parameters) are sent to Google . Your IP address is used to derive the IP country.
Google Maps
In order to visually display geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google and then processes it by Google. We have no influence on this subsequent data processing.
Google Tag Manager
Through Google Tag Manager we can manage various codes and services on our website. When implementing the individual tags, Google may also process personal data (e.g. IP address, online identifiers (including cookies)). The data processing takes place on the basis of an agreement on order processing by Google.
By using the Google Tag Manager, various services/technologies can be integrated.
If you do not wish to use individual tracking services and have therefore deactivated them, the deactivation remains in effect for all affected tracking tags that are integrated by the Google Tag Manager.
YouTube Video Plugin
To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode we use, transmitted to Google and then processed by Google, only if you Play video.
7.3 Use of Facebook services for web analysis and advertising purposes
Use of Facebook PixelWe use the Facebook pixel as part of the technologies presented below from
Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland (“Facebook (by Meta)” or “Meta Platforms Ireland”). With the Facebook Pixel, data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or registering for a newsletter) are automatically collected and stored, from which data is used Usage profiles can be created using pseudonyms. As part of the so-called extended data comparison, information is also hashed and stored for comparison purposes, with which individuals can be identified (e.g. names, email addresses and telephone numbers). For this purpose, when you visit our website, a cookie is automatically set by the Facebook pixel, which automatically enables your browser to be recognized when you visit other websites using a pseudonymous CookieID. Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalized and group-based advertising.
The information automatically collected by Facebook (by Meta) technologies Information about your use of our website is usually transmitted to a server at Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. Further information about data processing by Facebook can be found in
Facebook's data protection information (by Meta).
Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.
The adequacy decision for the USA applies as the basis for the transfer to third countries, provided that the respective service provider is certified. Certification is available.
Our service providers are located and/or use servers in these countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. There is no adequacy decision from the European Commission for these countries. Our cooperation with you is based on these guarantees: European Commission Standard Data Protection Clauses.
Facebook analyticsAs part of the Facebook Business Tools, statistics about visitor activities on our website are created from the data collected with the Facebook Pixel about your use of our website. The data processing takes place on the basis of an agreement on order processing by Facebook (by Meta). Your analysis serves to optimally display and market our website.
Facebook Ads (Ad Manager)We use Facebook Ads to advertise this website on Facebook (by Meta) and on other platforms. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the exact implementation, in particular the decision about the placement of the ads to individual users. Unless otherwise stated for the individual technologies, data processing is carried out on the basis of an agreement between those jointly responsible in accordance with Art. 26 GDPR. The joint responsibility is limited to the collection of the data and its transmission to Meta Platforms Ireland. This does not cover subsequent data processing by Meta Platforms Ireland.
Based on the statistics about visitor activities on our website created via Facebook Pixel, we operate group-based advertising on Facebook (by Meta) via Facebook
Custom Audience by determining the characteristics of the respective target group. As part of the extended data comparison that takes place to determine the respective target group (see above), Facebook (by Meta) acts as our processor.
Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we operate personalized advertising via Facebook Pixel
Remarketing.
Using Facebook Pixel
Conversions, we measure your subsequent usage behavior for web analysis and event tracking when you reach our website via an advertisement from Facebook Ads. The data processing takes place on the basis of an agreement on order processing by Facebook (by Meta).
7.4 Other providers of web analysis and online marketing servicesUse of Vimeo Video Plugin to integrate third-party content
To integrate third-party content, data (IP address, time of visit, device and browser information) is used via the video plugin from
Vimeo Inc., 330 West 34th Street, 5th Floor, New York 10011, USA (“Vimeo”). collected, transmitted to Vimeo and then processed by Vimeo. Data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Google Analytics is automatically integrated into the Vimeo video plugin. For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website), from which usage profiles are created using pseudonyms. Cookies can be used. Google Analytics is an offer from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google about your use of our website is usually transmitted to a server at Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA and stored there. If you visit our website from the EU, your IP address will be stored on a server located in the EU to derive location data and will then be deleted immediately before the traffic is forwarded to other Google servers for processing. We have no influence or access to data processing by Vimeo, including the settings and results of Google Analytics.
Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has decided by decision to provide an adequate level of data protection.
Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision from the European Commission for these countries. Our cooperation with you is based on standard data protection clauses from the European Commission.
